EdLudbrook

A bountiful harvest

For those in the Northern Hemisphere, you need to use your imagination on this!

Its Autumn [Fall] time in the Southern part of the world and I have just been holidaying in fruit growing area. There is nothing like seeing nature to give you inspiration and lessons on the realities of life.

Around my holiday cottage are apple orchards and its amazing to see how the much fruit professional orchardists can get to grow on just one tree. The branches are so laden that they touch the ground!

The same in true in this business. Everyone has the same seed [their opportunity] and the soil [the market place] is perfect at the moment. This means the harvest you get in your business is simply down to your ability to grow a crop.

The professional will harvest a huge crop, the amateur may have no crop.

LEARN how to become a professional and reap a bountiful harvest.

Carpe Diem – Seize the day!

Ed

Leadership Coach

The MLM Story

Some of you will have noticed in our previous blog an advertisement saying Top Leader leaves MLM.  Well the truth of the matter is, he did leave MLM, retired on his residual income and lived happily ever after.

The moral of this story?  Make sure you have the correct blogging tool in place.  We have now take steps to avoid a recurrence.

Carpe Diem

Ed

The beautiful noise

The Italians may call soccer the 'beautiful game'. [I think this is only because they did not invent rugby]

In our business, we have what I call the 'beautiful noise'.

I can walk into a conference, seminar or training and hear it. It brings goosebumps to my arms and a quiver to my spine.

For some leaders, they may think I am talking about that glorious shout 'more chairs' which is always a sign of a growing business.

The beautiful noise is actually a 'buzz' that comes from excited people talking. When we get excited the pitch goes up. It creates a buzz.

You cannot manufacture 'buzz', people are either excited or not.

There is a buzz in our industry today. Every meeting I go to there are more excited people. It is a sign I have not seen since the 1990s. And it's making me very excited.

What are you feeling and hearing? Do you have the buzz?

Carpe Diem – Seize this day!

Ed

It starts with hope

After years of writing newsletters on Direct Sales/Network Marketing, its time to write a blog.

My first message must be about HOPE.

Everything in our business begins with HOPE.

Whether someone wants to buy your products and/or join your business, they do so with HOPE.

You sponsor this person, prepared to invest your important time, based on HOPE.

I think [and hope], it is symbolic that my first blog is published at Easter Time. Which for us Christians symbolises HOPE.

Whilst LOVE is the most powerful forces, it cannot survive without HOPE.

It is not a coincident that EasterTime moves each year with nature and occurs at the start of Spring Time. One would have thought that the death of Jesus would on a set date, I think it doesn't because the purpose is symbolic to mean Spring Time. The time of HOPE and Investment in our future harvest.

Whatever level you are in this business, from Owner/CEO to new person, NOW is the time to investigate what you HOPE for out of this business.

It is a better time than New Year.

I am sure you feel more like dreaming bigger and investing bigger NOW.

So take a hour today and write down what you HOPE for. It is a glorious time for our industry. The future has never been brighter. HOPE BIG.

Carpe Diem – Seize this day!

Ed

We believe in people

If you asked me after a few too many glasses of wine what I really love about this business, and why I am spiritually connected forever, it would be that we give people a chance for reveal their true greatness. In a world awash with discrimination and restricted opportunities for success, we give people that honest chance.

I adore that people can join a company and achieve beyond their wildest dreams. And more importantly, they will 'grow' beyond what they ever expected.

And the irony of this statement is that I have probably the least discrimination against me and are offered more opportunities than most on this planet. The world is open to us white, tall, educated, confident, able-bodied, western men. Yet I hate the discrimination this represents and laugh at their arrogance given the mess they have got the world into.

To truly LEAD in our business, you must love our opportunity for 'personal greatness', as Stephen Covey calls it. It means that you must fundamentally and completely believe in the inner potential of people, no matter what you see in front of you.

Vitally, you must resist your urge to prejudge them as the annals of Direct Sales/Network Marketing is full of examples of the 'unlikely superstar'. And be warned that the biggest problem with prejudgement is not in recruitment, it is after they join when they are building confidence to succeed.

Why not have a honest look at how you perceive people today. Do you actually believe in people or is it just a show?

The best recent example of people's prejudgement came from the UK TV show 'Britains got Talent'. It's a classic. http://www.youtube.com/watch?v=9lp0IWv8QZY

Carpe Diem – Seize the Day!

Ed

Welcome to Ed Ludbrook's Blog

Please view the latest posts in this category below:

The UK is Rocking!!!

 

There is a new buzz in the networking industry. I have just experienced it in four European countries. I haven't felt such excitement since the recession of the 1990s.
 
I am most excited about the UK where I ran my first open event for ages. Last night Bracknell rocked! If you were there you'd know. It was more than just my presentation you could feel that people in lots of different companies are majorly excited. You can smell a new boom!
 
Why is this significant?
 
Well the UK is what I call a bell-weather country. Like the USA, Japan, Australia, Taiwan. Things happen in these markets first. Others lead. Strategists like me, watch them like a hawk. They are like an industry pulse.
 
So let's look at this 'industry' event we ran last night. It was a weekday night. In the south of England the traffic is a nightmare. The weather in the UK is horrible at the moment, snow storms and floods. Giving people lots of reasons not to turn up.
Also people have been so apathetic over the last few years. Leaders are finding it impossible to get people to book to go to any event. No matter who is speaking. Audiences are subdued.
 
Add to this that this event was a spur of the moment decision, launched with around 3 weeks warning YET it sells out in days, we double the room size and it sells out in a week!  Many people tried unsuccessfully to buy tickets before the event. Either their leaders didn't act fast enough or the person still had old style 'whatever' attitude.
 
Last night the room was heaving. Nearly everyone turned up! People were buzzing. Excited, laughing. So 'non-British!'
 
When people get the facts on why this industry is entering its new boom, and how to adapt their business in a recession their confidence skyrockets.
 
I also got two of the 10 biggest earners in the UK to relate why they were so excited. Different companies, yet similar messages. I worked with both of them in the last recession and the explosive growth created then has earned them millions in residual income. We tried to get others to understand that now is the time to give 100% all out massive action as it delivers results.
 
So wherever you are in the world, it's time for action!
 
If you are in the UK, double, double action. I'll be back in May with more of these seminars. Book as soon as they are announced. They will sell out faster next time.
 
Carpe Diem - seize the day!
 
Ed

Blogs, blogs, blogs! - 5th November 2008

 Are you bombarded by newsletters and blogs?
 
I have just culled more than ten I have been getting because all I get sent is recycled verbiage and most of it is promotional stuff trying to sell me information.
 
I am down to just a few that I think really deliver interesting valuable stuff to me. An example is Seth Godin [www.godin.com], this is the world's leading marketing blog. It is daily yet it's short, interesting, different and smart. A couple of others I get are longer yet the stuff is original and valuable. The key person wrote it rather than some marketing person copying from an old book.
 
Seth Godin became famous for his Permission Marketing book. This book basically says that to market effectively online, you need to get permission to market to someone. Never spam. Only market to someone as much as they give you permission to.
 
That's where I am sick of most of my newsletters, especially the personal development ones AND the bigger the 'name' the worse they are! I did not give them permission to bombard me with five promotional newsletters for every one piece of useful information. The fact is that the big names are all over 70 years old, haven't written new stuff for ages and their blogs are written by marketing people.
 
Your time is valuable. Cull your rubbish newsletters and focus your time, next year is going to be massive.
 
Ed
 
PS    If you ever think I am promoting anything over the 'permission' you give me, please tell me. I want you to recommend this newsletter to everyone BECAUSE it will create more business for you.