EdLudbrook

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The UK is Rocking!!!

 

There is a new buzz in the networking industry. I have just experienced it in four European countries. I haven't felt such excitement since the recession of the 1990s.
 
I am most excited about the UK where I ran my first open event for ages. Last night Bracknell rocked! If you were there you'd know. It was more than just my presentation you could feel that people in lots of different companies are majorly excited. You can smell a new boom!
 
Why is this significant?
 
Well the UK is what I call a bell-weather country. Like the USA, Japan, Australia, Taiwan. Things happen in these markets first. Others lead. Strategists like me, watch them like a hawk. They are like an industry pulse.
 
So let's look at this 'industry' event we ran last night. It was a weekday night. In the south of England the traffic is a nightmare. The weather in the UK is horrible at the moment, snow storms and floods. Giving people lots of reasons not to turn up.
Also people have been so apathetic over the last few years. Leaders are finding it impossible to get people to book to go to any event. No matter who is speaking. Audiences are subdued.
 
Add to this that this event was a spur of the moment decision, launched with around 3 weeks warning YET it sells out in days, we double the room size and it sells out in a week!  Many people tried unsuccessfully to buy tickets before the event. Either their leaders didn't act fast enough or the person still had old style 'whatever' attitude.
 
Last night the room was heaving. Nearly everyone turned up! People were buzzing. Excited, laughing. So 'non-British!'
 
When people get the facts on why this industry is entering its new boom, and how to adapt their business in a recession their confidence skyrockets.
 
I also got two of the 10 biggest earners in the UK to relate why they were so excited. Different companies, yet similar messages. I worked with both of them in the last recession and the explosive growth created then has earned them millions in residual income. We tried to get others to understand that now is the time to give 100% all out massive action as it delivers results.
 
So wherever you are in the world, it's time for action!
 
If you are in the UK, double, double action. I'll be back in May with more of these seminars. Book as soon as they are announced. They will sell out faster next time.
 
Carpe Diem - seize the day!
 
Ed

Blogs, blogs, blogs! - 5th November 2008

 Are you bombarded by newsletters and blogs?
 
I have just culled more than ten I have been getting because all I get sent is recycled verbiage and most of it is promotional stuff trying to sell me information.
 
I am down to just a few that I think really deliver interesting valuable stuff to me. An example is Seth Godin [www.godin.com], this is the world's leading marketing blog. It is daily yet it's short, interesting, different and smart. A couple of others I get are longer yet the stuff is original and valuable. The key person wrote it rather than some marketing person copying from an old book.
 
Seth Godin became famous for his Permission Marketing book. This book basically says that to market effectively online, you need to get permission to market to someone. Never spam. Only market to someone as much as they give you permission to.
 
That's where I am sick of most of my newsletters, especially the personal development ones AND the bigger the 'name' the worse they are! I did not give them permission to bombard me with five promotional newsletters for every one piece of useful information. The fact is that the big names are all over 70 years old, haven't written new stuff for ages and their blogs are written by marketing people.
 
Your time is valuable. Cull your rubbish newsletters and focus your time, next year is going to be massive.
 
Ed
 
PS    If you ever think I am promoting anything over the 'permission' you give me, please tell me. I want you to recommend this newsletter to everyone BECAUSE it will create more business for you.